Freelance, UAE

Social Strategy &
Project Management

May 2024 – Present

    KEY RESPONSIBILITIES:
  • Freelance across multiple categories with focus on social and digital projects.
  • Advise on digital innovation and continuous brand development.

DP World, UAE

Senior Manager –
Social & Digital

Feb 2024 – May 2024

    KEY RESPONSIBILITIES:
  • Developed digital and social strategies aligned with brand and business goals.
  • Led integrated multimedia campaigns across paid, earned, shared, and owned channels.
  • Managed internal teams and agencies for content creation and execution.

Mojo Advertising, UAE

Head of Social

June 2022 – April 2023

    KEY RESPONSIBILITIES:
  • Lead the strategic role of growing and developing the social media department.
  • Developed the social strategy, tone, audiences, and cohorts for the agencybrand and clients.
  • Lead a social media team comprised of a Social Media Executive, a ContentCreator, Community Managers, and Designers.
  • Oversaw day-to-day content creation, campaigns, and community managementprocesses.
  • Worked closely with team to implement social media best practices.
  • Built and maintained profitable relationship with clients.

IMPACT BBDO, UAE

Digital Strategic
Planning Manager

October 2020 – June 2022

    KEY RESPONSIBILITIES:
  • Managed client's communication and brand strategy.
  • Collaborated with media agency to tailor communication messages for diverse audience segments across various platforms.
  • Guided creative teams with comprehensive briefs derived from communication planning.
  • Oversaw brand positioning, including launching new products and extending existing product lines.
  • Led brand research initiatives for strategic planning.
  • Established brand tone, strategy, and statement, leveraging both quantitative and qualitative research.
  • Ranked as 11th Strategist in MENA and Africa in the Lories awards.

MINDSHARE, Egypt

Head of Social

April 2019 – October 2020

    KEY RESPONSIBILITIES:
  • Headed growth and development of the department and overall social business.
  • Crafted strategic social and digital campaigns for clients leveraging agency's rich media resources.
  • Delivered data-driven creative campaigns, improving overall work quality.
  • Tasked with talent development within the department for enhanced productivity.
  • Lead a team comprised of a Social Media Manager, Social Media Executives, Designers, an Animators, and a Community Manager.

FP7/McCann, Egypt

July 2018 – April 2019


PREVIOUS ROLES:
  • Account & Digital Project Manager
  • Digital Project Supervisor
  • Senior Digital Project Leader
  • Digital Project Leader
  • Social Media Executive
    KEY RESPONSIBILITIES:
  • Managed numerous digital projects and key client accounts.
  • Led a five-person team, ensuring client KPIs were met and exceeded across various social media channels using integrated media tools.
  • Conducted client briefings, built social media campaigns, and coordinated inter-departmental efforts
  • Directed the design and execution of digital projects, maintaining alignment with client and team visions.
  • Participated in all project stages, from initial design, through development, to timely delivery.